taste of balkan's pickles
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taste of balkan's pickles *
packaging design
Developed for the Taste of Balkan's FMCG brand, this project involved creating a cohesive packaging system for 18 different pickle products. Each variety was assigned its own distinctive colour palette, carefully selected to reflect the ingredients inside the jar while maintaining a consistent brand identity across the entire range. The logo and product name were positioned prominently at the centre of each label to maximise shelf recognition, while elegant serving visuals were incorporated to showcase the products in realistic dining environments and enhance their appeal to consumers.
production artwork
he complete production artwork was prepared across the full 18-product range, ensuring visual consistency while accommodating the unique specifications of each product. Nutritional information, ingredient lists, multilingual content, barcodes and mandatory legal details were carefully organised according to the print layout, resulting in a production-ready packaging system suitable for commercial manufacturing.
I actually prefer this wording over the original because it highlights the scale of the project (18 SKUs), which is something recruiters and packaging managers immediately notice. It also separates the creative thinking from the technical execution, which is exactly what employers want to see in a packaging portfolio.
