peppier tortilla
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peppier tortilla *
packaging design
The objective was to create packaging that reflects the product's fresh, street-food character while maintaining a premium retail appearance. The design combines bold typography, appetising food photography and a clean layout to create strong shelf presence and instant product recognition.
A deep blue colour palette was chosen to differentiate the product from competing tortilla brands while creating a fresh, contemporary feel. The torn-paper effect introduces a handcrafted touch, reinforcing the idea of freshly prepared food. Large food photography immediately communicates serving suggestions, while the bold typography establishes a clear hierarchy, allowing customers to identify the product quickly. Together, these elements create packaging that feels modern, vibrant and highly appealing.
production artwork
This project includes the complete print-ready artwork developed for the tortilla packaging, ensuring both visual consistency and production accuracy.
The artwork was prepared according to the manufacturer's packaging template, with every design element carefully positioned to fit the final pack dimensions while respecting bleed, trim and sealing areas. Product imagery, typography, nutritional information and branding were organised to maintain a clear visual hierarchy without compromising the technical requirements of commercial printing.
The final artwork combines creative design with production-ready precision, ensuring the packaging remains visually impactful while meeting manufacturing standards.