peppier baked beans
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peppier baked beans *
packaging design
The objective was to create bold, eye-catching packaging that stands out in a highly competitive canned food category. Strong contrasts, vibrant colours and clear typography were used to maximise shelf visibility while allowing customers to identify the product instantly.
A combination of black and warm orange creates a striking visual identity, with the orange drawing attention and subtly referencing the rich tomato sauce. The large yellow product name establishes a clear visual hierarchy, while the central food photography reinforces appetite appeal. A subtle geometric background pattern adds texture and depth without distracting from the product itself, resulting in packaging that feels modern, confident and highly recognisable.
production artwork
This project includes the complete print-ready artwork developed for the can label, ensuring both visual impact and manufacturing accuracy.
The artwork was prepared to fit the manufacturer's dieline, with every element—including product photography, nutritional information, barcode, multilingual content and legal requirements—carefully positioned within the printable area while respecting bleed and trim specifications.
The repeating geometric pattern wraps seamlessly around the can, maintaining visual consistency from every angle while preserving a clean hierarchy between branding, product information and regulatory content. The final artwork was fully prepared for commercial printing and large-scale production.