Editorial Layout

Following the cover, the catalogue opens with an About Us section introducing the company before leading into a detailed contents page, allowing customers to navigate quickly through all product categories.

Throughout the 103-page publication, a consistent editorial grid was developed to maximise readability while displaying a significantly expanded product range. To improve navigation, each category alternates between soft yellow and light grey page backgrounds, creating visual landmarks that allow customers to recognise sections almost instinctively. The section headers continue alternating between red and dark blue, reflecting the company's corporate colours while reinforcing the catalogue's visual rhythm and organisation.

Product Presentation

With more than 360 products featured throughout the catalogue, maintaining consistency was essential. Every product follows the same structured layout, allowing pricing, photography, product codes and descriptions to be presented clearly without overwhelming the customer.

The modular page system ensures visual balance regardless of the number of products displayed, while generous spacing and consistent typography improve readability across the entire publication. The result is a catalogue that functions equally well as a sales tool, product directory and everyday reference guide for foodservice customers.

Marketing Design

Promotional Posters

Alongside the catalogue, a series of custom promotional posters was created to highlight key brands, seasonal campaigns and featured products throughout the publication.

Many of these campaigns focused on Peppier, one of 6868 Food Services' own brands, showcasing products including Tortilla Wraps, Baked Beans, Spices, Lemon Juice and Pomegranate Dressing. Since I also developed the packaging for several of these products, the promotional artwork maintains complete consistency between the packaging identity and the supporting marketing materials.

Additional campaigns were created for supplier brands, seasonal promotions and limited-time offers, helping transform the catalogue into a complete marketing publication rather than simply a collection of product listings. These visuals were also adapted for digital advertising, social media and printed promotional materials, extending the catalogue's impact beyond the printed pages.

Production Artwork

Print-Ready Artwork

The complete production artwork was prepared for commercial printing across all 103 pages, including the cover, editorial layouts, promotional spreads and supporting marketing materials. Every page was supplied as production-ready artwork with carefully managed typography, colour consistency, bleed settings, image resolution and print specifications.

Managing a publication of this scale required meticulous organisation to maintain consistency across 360+ products, multiple product categories and numerous promotional campaigns. The final result demonstrates the ability to deliver large-scale editorial design projects that combine catalogue production, print-ready artwork and integrated marketing assets within a single, cohesive publication.