tom and cherry
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tom and cherry *
packaging design
The packaging was designed to reflect the brand's organic values while remaining practical for everyday retail use.
Instead of relying on heavily branded packaging, the produce crate combines natural kraft material with hand-drawn vegetable illustrations, creating an authentic, farm-to-table aesthetic. The monochrome illustrations provide visual interest without competing with the fresh produce itself, allowing the products to remain the focal point.
The bold logo placed at the centre creates immediate recognition, while the neutral colour palette reinforces sustainability, simplicity and freshness. Together, these elements create packaging that feels natural, functional and instantly identifiable.
logo development
The logo was designed to be memorable, energetic and instantly recognisable.
A custom brush-style wordmark gives the identity a handcrafted personality, reflecting the organic nature of the brand. The flowing typography creates movement and warmth, while the cherry illustration becomes an integrated part of the logo rather than a separate icon, strengthening brand recognition.
Natural greens and rich cherry reds were selected to represent freshness, healthy produce and the colours customers naturally associate with fruit and vegetables. Together, the typography and illustration create an identity that feels approachable without sacrificing professionalism.
brand application
The identity was designed to remain consistent across every customer touchpoint.
Business cards, packaging and promotional materials all share the same vibrant colour palette, handcrafted typography and illustrated fruit elements. While the layouts remain clean and contemporary, subtle gradients and organic imagery introduce warmth and personality without overwhelming the design.
The result is a flexible visual system that feels equally appropriate across printed materials, retail environments and future digital applications.
brand presentation
The juice bottles represent the finished consumer experience of the Tom and Cherry identity.
Clear glass bottles were intentionally selected to showcase the natural colours of the juices, allowing the product itself to become part of the visual identity. The labels maintain the same expressive typography and vibrant cherry icon while using a restrained layout that keeps flavour information clear and easy to navigate.
Minimal graphics, balanced composition and generous negative space ensure the branding remains clean and approachable, reinforcing the fresh, handcrafted personality of the brand. The result is a cohesive identity that translates seamlessly from fresh produce packaging to ready-to-drink products while maintaining strong recognition across the entire product range.